Linking policy
This explains the criteria by which we choose which organisations to link out to from the Word Cancer Research Fund website.
- The organisation must have aims and values complementary to our own, or contribute to our work.
- The organisation must not have a sole purpose of endorsing or selling products unless connected to a partnership agreement, although consideration will be given if a site has a clear benefit to our users and the information is not available non-commercially.
- The content of the site must be relevant and useful to the audience of the web page where the link will appear.
- The content must add value to, or supplement, our existing content.
- The content must be reliable, up-to-date and professionally designed, complete, accurate and easy-to-use.
- The website must conform to accessibility guidelines so that people with disabilities can use it.
- The Digital team will consult with the relevant internal World Cancer Research Fund specialist to reach a verdict if necessary.
- We reserve the right to reject any external link.
