What the action involves and where implemented
Restrictions on food advertising and promotion to children under the age of 12 came into effect on 1 January 2016 in Taiwan (Regulations Governing Advertisement and Promotion of Food Products Not Suitable for Long-term Consumption by Children, pursuant to Article 28 Paragraph 3 of the Act Governing Food Safety and Sanitation).
Restricted food products include snacks, candies, drinks, ice products and food products with fats >30% of total calorie content, saturated fat >10% of total calorie count, food with >400mg of sodium per serving and food where added sugars account for >10% of total calorie count.
Restricted food products are banned from being advertised on “dedicated TV channels for children” (determined by TV channel operators) between 5pm–9pm. Currently there are 13 “dedicated TV channels for children”. Restricted food products are also banned from being advertised and promoted with toys that are given as free gifts or with an additional price, including at fast food chain restaurants.
Violations to these regulations result in a fine between NT$40,000–NT$4m (about $1,363–$136,320).