What the action involves and where implemented
Added October 2018: In 2015, the Croatian Government introduced a voluntary front of pack nutrition label called the “Healthy Living logo”. The logo is a green coloured cloud image accompanied by the name of the Croatian Institute of Public Health written in Croatian. Nutrient criteria for the Healthy Living logo is based on the recommended daily intake of energy and selected nutrients (total fat, saturated fatty acids, carbohydrates, sugars, proteins, salt) per adult (EU Directive on the provision of food information to consumers No. 1169 /2011, Annex XIII, Part B, Regulations on the provision of food information to consumers (OG 8/2013)). There are nine groups of products (milk and dairy products; fats and oils; fruits, vegetables and their products; beverages – water and tea included; cereals and grain products; confectionery; meat, fish and processed meats and fish; pre-prepared meals; other) included in the nutrition profiling system. Nutrients considered include total fat, saturated fat, trans fatty acids, sugar, sodium, fibre, added aroma and preservatives. The aim of the logo is to; stimulate food companies to improve and reformulate the composition of their products; encourage healthy product promotion; help consumers quickly identify healthier options when making food purchases; and facilitate purchasing decisions.
EU Regulation 1169/2011 on the Provision of Food Information to Consumers, passed in 2011, permits EU Member States to develop voluntary guidelines for front of pack nutrition information, to be used in addition to the mandatory nutrition information on the back of pack. Information on energy value, fat, saturated fat, sugar and salt content is permitted. Different styles of presentation (eg % Guideline Daily Allowances or traffic lights) are permitted. This Regulation is also applicable in Iceland, Norway and Liechtenstein as members of the European Economic Area and Switzerland based on its bilateral agreements with the EU.