Building Momentum: lessons on implementing evidence-informed nutrition policy

A series of reports aimed to help policymakers overcome common barriers to implement evidence-informed nutrition policy

The prevention of cancer and other non-communicable diseases (NCDs) is one of the most significant public health challenges of the 21st century, requiring a whole-of-government, whole-of-society approach in response. However, countries are not taking sufficient action to meet global NCD targets.

Implementing evidence-based nutrition policies is essential to tackle the growing burden caused by diet-related NCDs such as cancer, heart disease and diabetes. Policymakers face increasing barriers and challenges to introducing and implementing such policies, and this research seeks to establish ways to help policymakers overcome these barriers and challenges.

The WCRF International Building Momentum series takes the lessons learned from governments who have implemented evidence-informed nutrition policies and collates them with the published literature to succinctly outline how to design and implement a robust nutrition policy. Policymakers, academics and advocates from around the world are interviewed to inform the series, providing essential guidance on how to overcome common barriers and challenges in the nutrition policy process.

“The launch of WCRF International's first report in their Building Momentum series could not be more timely, just months ahead of the UN High-Level Meeting on NCDs. We have had enough of the lack of action on NCDs worldwide, and SSB taxes are an indispensable and under-utilised policy tool to improve public health and tackle the global NCD epidemic. The new evidence series will be a valuable resource to equip policymakers with practical information to defend the implementation of SSB taxes and overcome the challenges they may face, including the tactics used by industry to obstruct and dilute policy.”
– Katie Dain, Chief Executive Officer, NCD Alliance

Building Momentum: lessons on implementing a robust sugar sweetened beverage tax

The first report in this series provides advice to policymakers about designing and implementing a sugar sweetened beverage tax in the face of various challenges caused by lack of political and public will, and industry interference. It seeks to equip policymakers with overarching guidance on how to design a robust SSB tax that will help overcome issues of lack of political and public will as well as mitigate the risk of lawsuits and trade disputes. To illustrate the main points, case studies are woven through the report.

Download the report.

“Every country has the right to tax and every country has the right to have fiscal policy in their constitution”
– Prof Barry Popkin, University of North Carolina, US 

Download our evidence table of the effects of implemented SSB taxes.

Coming soon

The Building Momentum series will cover other nutrition policies such as front-of-pack nutrition labels and marketing of unhealthy food and drink to children.