World Cancer Research Fund celebrates PIF TICK accreditation
Why you can trust our information
Whether you’re actively looking for information to improve your health or you have come across health content online, the chances are you have seen some that’s backed by robust evidence… and quite a lot that’s not.
Misinformation is already shaping real life health decisions. It may seem convincing, but it could actually be dangerous. At the very least, it may be distracting us from the health behaviours that science has proven can reduce our cancer risk.
Wouldn’t it be good if there was an independent stamp of quality for organisations producing health information for the public, assuring us that their information is consistently evidence-based, up-to-date and easy to understand?
That’s where the PIF TICK rides to the rescue. Run by the Patient Information Forum, it’s the independent mark for health information in the UK, certifying over 150 organisations.
We’re thrilled to say we have just become one of them, meaning we have been recognised as a trusted information creator.
For the public, the PIF TICK is a short cut to feeling confident that the information we produce is an accurate, unbiased reflection of the science and has been carefully created with its users in mind.
Turning science into support
Scientific findings are often written in complex, technical language. The job of our health information team is to repackage the evidence into clear, practical information so people are empowered to make healthy changes.
Our work not only supports individuals, it supports health professionals who can reliably turn our information to help their patients.
The rigorous assessment process to gain the PIF TICK looked at every step of our health information development – from the ways we work and how our information can meet the needs of as many people as possible, to the evaluation methods we use to check we got it right.
When the information is complete, we spread the word so it can start making an impact by helping people reduce their risk of cancer and live well during or after treatment.
Isobel Booth
Our information goes through multiple stages of review, taking on board the views of the audience it’s designed for and the expertise of scientists and health professionals. We make sure it uses plain English and doesn’t assume any previous knowledge, while our talented creative team combine engaging graphics with accessibility features for people across the UK and beyond.
Our commitment to quality
The PIF TICK applies to our online information for the public as well as the free resources you can order.
Every year, our information development process will be reassessed and we will renew our membership of the PIF TICK scheme to ensure we remain a trusted source of healthcare information.
The scientific research we have championed for decades means we are trusted across the globe as the authority on the links between diet, weight, physical activity and cancer. Every year, our health information helps thousands of people to act on the latest evidence and adopt healthy behaviours.
In an age with misinformation at every turn, the PIF TICK demonstrates World Cancer Research Fund’s commitment to producing health information you can trust.
