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MOVING policy framework

Our policy framework outlines the areas where governments around the world need to take action to promote physical activity.

World Cancer Research Fund International’s analysis of global scientific research shows that there is a link between how physically active we are and our risk of living with obesity, and developing cancer.

To help governments understand how to promote physical activity, we created a policy framework called MOVING. The framework was developed following a review of the global literature on physical activity policy, including the WHO Global Action Plan on Physical Activity, and consultation with physical activity policy experts.

> Read how the MOVING framework was developed in the Journal of Physical Activity and Health

MOVING framework

MOVING recognises that governments need to develop policies in 4 domains:

  1. Active societies
  2. Active environments
  3. Active people
  4. Active systems

Evidence shows that each domain is important in influencing how active we are.

Within the 3 policy domains are 6 policy areas. Each letter of MOVING relates to an area where governments should take action.

These include:

  • programmes to promote activity across the life course, including at schools and workplaces,
  • active travel through walking and cycling infrastructure, and access to green spaces,
  • and educating everyone about the benefits of living an active life.

The 4th domain – Active systems – is cross-cutting and outlines all the elements that policymakers need to consider in the design of an effective policy, such as adopting a health-in-all approach and monitoring and evaluation mechanisms.

The framework is designed to be used by policymakers to develop and design policies in physical activity. It can also be used as an advocacy and accountability tool by civil society to push governments to take action and increase levels of physical activity. It also seeks to raise awareness that action is needed in a range of sectors and policy areas.

World Cancer Research Fund International developed the MOVING policy framework in 2018 as part of our involvement in the EU’s CO-CREATE project. The framework forms the conceptual basis for a range of policy tools and resources to help collect, monitor, benchmark and assess national physical activity policy actions.

Graphic of MOVING policy tools: framework, database, index and benchmark

On the blog

New policy tools challenge Europe to act against youth obesity
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New policy tools challenge Europe to act against youth obesity

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The MOVING physical activity database celebrates its 1st birthday!

The importance of moving more: new database will help countries tackle obesity
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The importance of moving more: new database will help countries tackle obesity

Use the benchmark

MOVING benchmark

Our benchmarking tool assesses national government policy actions on physical activity

Read more

MOVING policy index

Our index outlines the status of physical activity policy in 30 European countries

Find your country

Country snapshots

See how well physical activity policies are designed in 30 European countries