Lessons on implementing a robust front-of-pack food label

The second report in our Building Momentum series

The second report in this series provides advice to policymakers about designing and implementing a front-of-pack food label in the face of various challenges caused by lack of political will and industry interference.

It seeks to equip policymakers with overarching guidance on how to design a robust front-of-pack food label that will help overcome issues of lack of political as well as defend their label against legal and non-legal challenges, including common tactics used by industry. Case studies are included throughout the report from countries who are in the process of, or who have already implemented a front-of-pack label.

Download the report.

"It is important to draw on experiences of policymakers from around the world to design robust policy actions which can help reduce the burden of diet-related NCDs. This report will help governments overcome the challenges faced when implementing front-of-pack food labelling”
– Prof Mike Rayner, University of Oxford and Centre on Population Approaches for Non-Communicable Disease Prevention, UK

Download our evidence table of the effects of implemented front-of-pack food labels

On the blog

Paula Johns is co-founder and director of the ACT Tobacco Control, a Brazilian coalition. Read her blog on the importance of interpretive front-of-pack food labelling from a South American perspective.