National Cancer Control Plans (NCCPs) are overarching strategic frameworks developed by governments to establish priorities for cancer, including:

• Prevention
• Diagnosis
• Treatment
• Survivorship
• Palliative care

Crucially, their potential to drive meaningful improvements in cancer outcomes has been proven.

Prevention is a glaring omission

The International Cancer Control Partnership’s most recent global review of NCCPs found that only 30% of all cancer plans address prevention. This is a glaring omission, especially given that the cancer burden is already unsustainable – placing increasing pressure on over-stretched health systems and economies. Nearly half (40%) of all cancer cases are preventable by addressing modifiable risk factors including diet, weight, activity, alcohol, smoking and sun exposures, underscoring the fact that prevention is the sustainable way forward.

World Cancer Research Fund are on a mission to wave the flag for primary prevention. First off, Rachael Gormley, acting president of World Cancer Research Fund International, took part in a roundtable event about NCCPs at the recent World Economic Forum in Davos, Switzerland. Rachael took full advantage of this important platform to emphasise why prevention must be central to all cancer strategies.

We also welcomed the UK government’s call for evidence on the National Cancer Plan for England. Our primary goal is to ensure that the new plan places prevention and survivorship at its heart. We’ll be sharing our written submission in due course and look forward to collaborating with organisations across sectors to amplify our calls.

Plans can be force for positive change

The International Cancer Benchmarking Partnership has examined the relationship between cancer policies and survival rates. It found significant potential for NCCPs to improve cancer diagnosis, treatment, and outcomes when applied strategically and successively.

Countries that adopt this approach have experienced the greatest improvements in cancer survival. For example, Denmark, which implemented 4 consecutive plans between 2000 and 2020, has significantly improved the survival rates for multiple cancers, including an 19% increase in the 1-year survival rate for lung cancer over 15 years.

Prevention is crucial to the success of NCCPs as it offers the most effective and affordable long-term method of cancer control. Prevention policies range from interventions aimed at reducing risk factors, such as helping smokers quit, and policies to reduce overweight and obesity, to actions that tackle cancer-causing infections, such as human papilloma virus vaccination programmes.

While NCCPs are not a silver bullet, they present a unique opportunity to implement targeted, context-specific actions on a national scale. This is particularly important for prevention, where wide-ranging strategies can benefit from the streamlined and coordinated structure of NCCPs, which can set out a roadmap of action across the entire prevention continuum.

Bottom line is rising cancer burden

The growing global cancer burden is why NCCPs focused on prevention are needed.

The WHO estimates that nearly 1 in 6 deaths globally are caused by cancer each year, meaning that annually around 10 million people lose their lives to cancer. The latest statistics on global cancer rates also show that in 2022, there were 20 million new cancer diagnoses, and 53.5 million people living with or beyond cancer.

The enormity of these figures can make it difficult to remember that they represent real people who have had their lives turned upside down by cancer.

It isn’t only the human cost of cancer that is immense. The social and economic costs are also undeniable, making it particularly concerning that globally new cases are expected to skyrocket to 35 million annually by 2050. This increase will be felt most acutely in low- and middle-income countries, which are expected to experience a more rapid rise in cancer rates in the coming decades.

Fortunately, this worrying trajectory is not inevitable. A focus on cancer prevention in NCCPs would allow millions more people to live cancer free. It is also the most cost-effective way to tackle cancer and, crucially, reduces the need for expensive later stage treatments that are often inaccessible to many. In addition, it could lead to an array of co-benefits such as the prevention of other non-communicable diseases and a reduction in health inequalities.

While this shift to prevention requires systemic change coupled with sustained investment, the challenge is not insurmountable. Ultimately investment in prevention will have the highest pay off for governments and the good news is that we already know the integrated policy approach needed to make this a reality.

NCCPs are a meaningful tool to prevent cancer and improve survivorship, support health systems, and promote economic growth. We will continue making the case for prevention to ensure that NCCPs fulfil their potential to reduce the cancer burden. Alongside working to ensure the National Cancer Plan for England prioritises prevention, we will be calling for all countries to develop NCCPs that include meaningful prevention measures at the UN High-Level Meeting on non-communicable diseases in September.

The UK’s National Day of Reflection takes place on 9 March 2025, as an opportunity to come together to remember those who died as a result of the COVID-19 pandemic, and to honour the tireless work and acts of kindness shown during this unprecedented time.

World Cancer Research Fund are proud to be involved in this day and extend it into an opportunity to remember all of those we love who have died. We know many of our fantastic supporters welcome our innovative and groundbreaking work in memory of someone special.

Remembering Mary Towsey

Mary’s family kindly shared this tribute to her, as a supporter of World Cancer Research Fund.

Born in Epsom on 24 July 1936 to Freda and Norman Prideaux, Mary grew up in a loving household with her younger sisters, Jane and Jill. After the war, they all settled into what was to become a bustling, lively, family home in Hampshire filled with grandparents, friends, dogs, cats, geese, heifers, chickens and, most importantly, love and laughter.

Her favourite expression was “Find a way, make a way”. She could make something from nothing, whether an impromptu meal or a beautiful and cosy room in her house. She often saw beauty where others didn’t, and had a gift for showing others the world through her eyes.

Mary started her own very successful art school in Cobham, Surrey, where she would share her skill and knowledge with many aspiring artists. As was so typical of her, she often said she learned as much from her students as they did from her.

When she finally retired from teaching and moved to a smaller house, Mary continued to paint, having made a small studio in her attic, and she continued to socialise with her many friends. Still being full of energy and wanting to do more, she started going to a Pilates class for the more mature woman. There she met a lovely group of women with whom she spent most of her time laughing.

In her quiet moments, Mary would enjoy sitting in her conservatory, drinking coffee while watching the birds feast from the bird table. Mary was an active person, filled with energy who kept gardening and painting until the end of her life.

World Cancer Research Fund is humbled to receive gifts in memory of special people, like Mary.

We have a tailored in memory programme where we supply forget me not seeds in the spring, and memorial baubles at Christmas, as well as online ways to share your loved one’s life. Visit Give in memory for more information.

Would you like to share your loved one’s story? We’d love to hear from you. Please telephone our in memory team on 020 7343 4293 or e-mail tributes@wcrf.org.

The term “plant-based diets” has become popular in recent years. These types of diets, which are traditional for some parts of the world (eg in Asia and the Mediterranean region), are rich in vegetables and fruits, plant oils (mainly olive oil), and fish, but consumption of meat and dairy products is traditionally low. Numerous studies have shown that these types of diets are beneficial for human health.

On the other hand, diets of affluent western societies have changed significantly during the past 60 years towards a diet that is rich in meat, refined carbohydrates, sugar, and saturated fats. This type of diet is not only associated with a higher risk of chronic diseases such as cardiovascular diseases, diabetes and several types of cancer, but it also has a strong impact on our planet’s climate.

Production of animal products such as meat and dairy needs more energy than the production of plant products, hence, by reducing our consumption of animal products, we can save significant amounts of energy. For example, in Switzerland, about 30% of environmental impacts are due to food production, transportation and consumption (PDF).

An international group of nutrition scientists has proposed a diet that meets most nutrition requirements, while simultaneously taking sustainability and planetary health into account. This diet is often called the “EAT-Lancet Reference Diet” or “Planetary Health Diet”. It’s mainly plant-based, meaning that carbohydrates come from whole grains, proteins are mainly from legumes (such as beans, lentils, peas, but also soy food and peanuts), and fats are mostly unsaturated plant oils. Animal products are not forbidden, but their consumption is recommended to be limited.

Our research group at the University of Zurich, in collaboration with colleagues from other universities, was interested as to whether this type of diet, which is thought to reduce the damaging impact of food on our environment, also has beneficial effects on our health, particularly regarding the risk of cancer.

To try to answer our question, we needed a dataset in which the food consumption of the participants was assessed, but in which participants were also followed up for a number of years so that we could know how many of them were diagnosed with cancer. The UK Biobank is a large cohort in the UK that includes more than half a million people. Using data from this large cohort, we have examined how closely people were following the recommendations of the EAT-Lancet Reference Diet in 2005–07, and how many of them had been diagnosed with cancer until 2019.

Sustainability lowers cancer risk, too

When we compared those participants whose diet was closest to the EAT-Lancet Reference Diet with those who ate a less sustainable diet, we saw that an environmentally friendly diet was indeed associated with a lower risk of cancer. Better adherence was linked to a 10% lower cancer risk. However, we did not see a particularly strong protective effect for a specific type of cancer.

The results of our study are consistent with those of other groups trying to answer the same research question using different data sets. This strengthens our conclusions that a planet-healthy, plant-based diet can promote health.

In fact, plants are excellent sources of most of the essential vitamins and minerals in our diet. When a plant-based diet is balanced, products of animal origin are only needed in moderation to provide us with the few essential vitamins that cannot be found in plant sources (eg vitamin B12).

Greater focus should be given to exploring different plant-based foods, as well as on how to prepare plant foods – in particular legumes – so that more people are able to cook and enjoy these types of foods. Consumers, researchers and cooks need to team up to develop climate-friendly recipes. In Switzerland, we have published the first cookbook that only contains climate-friendly recipes. And recently World Cancer Research Fund developed Budget-friendly recipes: Good for you, good for the planet.

• Dr Nena Karavasiloglou, a researcher, was formerly a Postdoc at the University of Zurich. Prof Sabine Rohrmann is at the University of Zurich. Read more about their grant funded by World Cancer Research Fund, including papers published from this grant.

Siobhan McGeown

Siobhan was inspired to run by her parents (in main picture), who have both had cancer. She says: “After watching both my parents suffer from cancer (ovarian and prostate), as well as several other close family members, I want nothing more than to see better outcomes for cancer diagnoses, as well as better detection and testing before it gets to that stage.”

Angela Brooks (left, wearing cap)

Angela was diagnosed with breast cancer in 2021 aged only 33. ​She’s currently in remission but still living with the impact of cancer, including early menopause​. Angela told us about her training schedule: “Every 3 weeks, between rounds of chemotherapy, I set myself the goal of completing a 10k run.”

Sam Burton

Sam says: “The decision to run for World Cancer Research Fund is driven by my Father’s recent diagnosis with kidney cancer, an event that has reshaped my perspective on life and illuminated the critical importance of cancer research and advocacy.​”

Jack Gibbons and family

Jack Gibbons

This is Jack’s second marathon for us, having also run in 2018. He’s running in memory of his mum, Maggie, who received a diagnosis of very aggressive stage IV melanoma in late 2023 and passed away in January 2024.

Maggie was there to support Jack when he ran his first marathon and was there at the finish line of the London Landmarks half in 2023 to see him over the line. Her support meant the world to Jack and he’s proud to be able to run for her in 2025 and raise money for World Cancer Research Fund.

David Herlihy

David sadly lost his Dad to cancer in April 2024, and his Mum has been diagnosed with cancer for the second time in 5 years​. He’s dedicated to health and fitness, and has completed 5 marathons, an ironman and 2 ultra marathons​.

Hannah Stedman

Hannah is running in memory of her amazing Mum, who “had a very quick battle with lung cancer in October 2023. She was diagnosed on the 3rd and had passed by the 24th. To say this experience was the hardest thing of my life is an understatement.”​

George White

George is a mortgage broker based in the West Midlands and is motivated to run for us after recently losing his Godfather to cancer.

At an event to mark World Cancer Day, the Health and Social Care Secretary, Wes Streeting, announced the development of a National Cancer Plan for England.

He also launched of a new, world-leading trial that is testing AI tools to diagnose breast cancer cases earlier. More than 700,000 women are expected to take part.

Breast cancer is the most common type of cancer in women, with more than 59,000 people being diagnosed in the UK in 2021.

Alongside this, Streeting announced a new initiative called the UK Collaborative for Cancer Clinical Trial Research, which will help to maximise opportunities for the UK to lead in clinical research.

It is being hosted by the Association of Medical Research Charities, of which World Cancer Research Fund is a member.
Responding to the launch of the Government’s consultation on the National Cancer Plan for England, World Cancer Research Fund’s Executive Director of Research and Policy Dr Giota Mitrou, said:

“Around 40% of cancer cases can be prevented by making our lives and the environment we live in healthier.

“We therefore warmly welcome the UK Government’s consultation on the National Cancer Plan for England and commitment to publishing the Plan this year. Marking a pivotal opportunity to shift the dial from sickness to prevention, the Government must ensure the Plan is truly transformative and achieves a step change in cancer prevention so that more people can live free of cancer.

“The launch of a new UK Collaborative for Cancer Clinical Research also provides a welcome focus to maximise opportunities for cancer research. As a member of the Association for Medical Research Charities leading this work, we stand ready to share our expertise on research in cancer prevention and survivorship.

“Overall, the Government’s announcement is a huge step in the right direction. We look forward to working with the Health Secretary and others to make the Plan a reality.”

The International Agency for Research on Cancer estimates that, by 2050, the world will see 35 million new cancer cases each year, up by 15 million annual cases in 2022. Yet with the right policies to prevent cancer, 14 million of those people could avoid their diagnosis. These policies would need to address a variety of factors, including tobacco, alcohol, overweight and obesity, breastfeeding and unhealthy diet.

Cancer places increasing burden on society

As the cancer burden increases, the strain on our health systems, economies and families becomes harder to meet. Unhealthy weight – just one risk factor – is projected to cost the global economy more than $4 trillion a year by 2035. Our food systems make eating a healthier diet harder. High production and consumption of red and processed meat, and low consumption of wholegrains, vegetables, fruit and beans, plays a role in increased cancer risk and the risk of other diseases such as diabetes. This misalignment also contributes to unhealthy natural environments, as diet-related greenhouse gas emissions are significant contributors to global warming. Most of these are related to production of animal-based foods. This is why prevention is the only sustainable way forward – with resilient populations and food systems working together for public health.

Prevention the sustainable way forward

We believe that prevention must be prioritised and is the only sustainable way forward. We also need to better explain:

1. The science around cancer risk and diets, weight, breastfeeding, physical activity, and alcohol – as summarised in our Cancer Prevention Recommendations.
2. Which policies should be prioritised to shape healthier environments that minimise these cancer risks for populations.
3. How cancer prevention policy can have positive cascading effects for our health, but also for our health systems, our societies and our shared natural environment.

Cancer prevention policies can have ripple effect

We also know that cancer prevention policies can touch on and improve other areas beyond health. For example, diets high in red and processed meat increase people’s risk of colorectal cancer, and that healthier diets made up of more wholegrains, fruit and vegetables can protect people from the same type of cancer. This is why our Cancer Prevention Recommendations say people should limit red and processed meat, and eat a diet rich in wholegrains, vegetables, fruit and beansAt the same time, if our food systems produced less red and processed meat, and animal- food in general, and instead moved towards producing plant-based foods, this would have a significant impact in lowering diet-related CO2 emissions. Policymakers need to make sense of these connections, and our guidance shows what they need to do to promote such positive cycles – or co-benefits.

Why we created the Blueprint

Our well-established Cancer Prevention Recommendations cover 10 ways in which individuals can minimise their risk of preventable cancers. A growing body of evidence is showing that adherence to these Recommendations is associated with lower risk of developing cancer and other NCDs, but also lower risk of dying from cancer.

However, the Recommendations have not – until now – been presented alongside population-level policy advice. We need to promote an integrated approach to preventing cancer, otherwise policymakers may risk formulating repetitive but disconnected policy strategies across these areas that do not speak to or build on each other. For example, marketing restrictions can be a useful tool to encourage healthy diets but are also relevant for promoting breastfeeding and limiting alcohol consumption. Even though the targeted products are different, there are lessons to be learned from policy efforts across different cancer risk factors.

By joining the dots in these different areas, we can create greater awareness of how different policy approaches can contribute to cancer prevention. Our new blueprint makes a compelling case for action, especially for prevention to be included in national cancer plans. The blueprint also reinforces the need for a whole-of-government approach that puts public health goals before commercial interests.

What’s inside the Blueprint?

The Blueprint is accompanied by factsheets on specific cancer risk factors.

Our policy blueprint makes the case for population-level policy action and focuses on 5 factors: diet, weight, breastfeeding, physical activity and alcohol – in line with our Cancer Prevention Recommendations. We also look at how these factors can support people living with and beyond cancer

Our blueprint is an essential, evidence-based guide for policymakers and advocates, pulling together tools and resources to provide a comprehensive resource on cancer prevention. It pulls together existing tools and resources to support efforts on cancer prevention, including key guidance for World Health Organization, but also our existing NOURISHING nutrition and MOVING physical activity policy frameworks. All this information is distilled in a package of resources:

• An outline of 8 policy areas – including marketing restrictions, fiscal and legal, procurement, planning and incentives in communities– and how they apply to diet, weight, breastfeeding and physical activity.
• 10 factsheets with in-depth technical detail on how to roll out each Recommendation at population level.
• An exploration of the co-benefits of cancer prevention policy: addressing health inequities; meeting climate and sustainability targets; addressing commercial determinants of health; and fulfilling human rights.
• 7 strategies to help policymakers take action.

The goal of these resources is to strengthen understanding of how environment shapes cancer risk, and what policymakers can do about it.

How it was developed

To develop these resources, we built on our policy work, we reviewed existing key policy documents, and asked experts in the science and policy of cancer prevention, as well as lawyers, advocates for non-communicable disease prevention or breastfeeding what is most important in their respective areas. We then brought all the main elements together.

What’s next?

The Policy blueprint for cancer prevention will now be a centrepiece of our conversations with policymakers going forward – from Member States at the World Health Organization to the UN High-Level Meeting on Non-communicable diseases.

We invite you all to get involved: download the blueprint, share it, and use it in your work.

> Download it now

> Download our factsheets and other policy tools in our resource library

> To give us feedback and share how you want to use the blueprint, write to policy@wcrf.org

At World Cancer Research Fund, our mission is to live in a world where no one dies from a preventable cancer, so of course they’re all designed to help you live a healthier, happier cancer free life!

25 things for 2025

1. Drink more water!

The human body comprises around 60% water, so drinking enough water will help improve your physical performance and increase your energy levels.

2. Eat more beans, legumes and pulses

They’re a great source of protein, iron and fibre, they’re much cheaper than meat and good for the climate.