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Cancer Prevention Action Week 2026

Science Not Fiction — Evidence Saves Lives

15–21 June 2026

Text graphic with the phrase SCIENCE NOT FICTION. SCIENCE is in light blue, and NOT FICTION is in bold dark blue letters. The white background highlights Cancer Prevention Action Week CPAW 2026 messaging.

Cut through the noise. Focus on the evidence.

Health information is everywhere online. While much of it can be helpful, it is often over-simplified or taken out of context. When that happens, it becomes much harder to know what to trust.

Misinformation is already shaping real-life health decisions. For CPAW 2026, we’ll be sharing the latest research that highlights the scale of the challenge for healthcare professionals and the people they support.

When information is unclear or misleading, it can distract us from behaviours that science has proven to reduce cancer risk.

We believe you deserve clear, trustworthy information about your health – not content taken out of context and not claims that sound convincing but lack evidence.

That’s why we’re empowering people to look beyond the headlines, trends and quick fixes, and trust what the evidence really says – to choose science, not fiction.

At World Cancer Research Fund, our cancer prevention guidance is grounded in decades of global research into diet, weight, physical activity and cancer.

We bring together the best available evidence to help people make informed choices – without hype or false promises.

Because when it comes to cancer prevention, evidence saves lives.

Key themes
Close-up of hands using a mobile phone in low light, with the screen glowing brightly and fingers interacting with the device. The scene has a blue and purple lighting effect.

Key themes

Explore the key themes and learn how to cut through nutrition misinformation with trusted, evidence-based advice.

Corporate partnerships
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Corporate partnerships

Partner with us to ensure people are making informed decisions about their health.

Health professionals
Two women walking indoors, smiling and talking. One holds a tablet and wears glasses, while the other wears a yellow shirt with a lanyard and badge—both discussing cancer prevention resources for health professionals in a sunlit corridor.

Health professionals

Support your patients in navigating health information with confidence.

Media
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Media

Get in touch for media enquiries, campaign commentary and spokesperson requests.

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