Lessons on implementing robust restrictions of food and non-alcoholic beverage marketing to children

The third report in our Building Momentum series

A child looks at an advert on the televisionThe third report in this series provides advice to policymakers about designing and implementing restrictions around marketing food and non-alcoholic beverages high in fat, sugar and salt (HFSS) to children. This includes how to use a rights-based approach and overcome challenges such as industry interference and policy inertia.

It seeks to equip policymakers with overarching guidance on how to design robust restrictions of marketing HFSS food and non-alcoholic beverages to children and highlights that protecting children from harmful marketing practices is a human rights issue.

Case studies are included throughout the report from countries that are in the process of implementing, or have already implemented, policies restricting the marketing of HFSS foods or beverages to children.

Report summary

In December 2020 we launched a new summary of the third report in our Building Momentum series which focuses on lessons learned on implementing robust marketing restrictions on unhealthy food and drink to children. The four-page summary highlights the report’s key findings and recommendations.

> Download the report summary (PDF 1.1MB)

> Download the full report (PDF 805KB)

By framing a specific problem as a child rights or human rights problem more generally, you're making it more imperative for states to adopt an effective regulatory framework and be accountable for their failure to do so

– Prof Amandine Garde, Professor of Law, Director of Law & NCD Unit, University of Liverpool, UK

> Download the table of evidence on marketing restrictions targeted to children (PDF 270KB)

On the blog

Fiona Sing, a co-author of the Building Momentum reports, explores the unique challenges and opportunities presented in developing marketing restrictions and how we can learn from different countries around the world.

More in this series