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Campaign Toolkit

Get involved in Cancer Prevention Action Week (CPAW) 2026 – download ready-made resources, social media assets and key messages to help you raise awareness, share trusted information and support the fight against cancer misinformation.

Poster for World Cancer Research Fund’s Cancer Prevention Action Week 2026, featuring the slogan “Science Not Fiction” and promoting a campaign toolkit. Dates and web link are included at the bottom.

Download the toolkit

Use our CPAW 2026 toolkit to find everything you need to get involved, including key messages, social media post examples, campaign guidance and links to downloadable resources and campaign assets.

Download (PDF, 3.8 MB)

Follow World Cancer Research Fund on Instagram, Facebook, TikTok, LinkedIn and YouTube
Use our hashtag #ScienceNotFiction

Email banners

Add to your email signatures and enewsletters to show your support

Email banner: 700×150
A blue banner reads Cancer Prevention Action Week 15–21 June 2026 with a QR code and Science Not Fiction in bold letters. Website link: wcrf.org/CPAW2026.
PNG, 28 KB

Email banner: 700×150

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Email banner: 700×200
A rectangular banner reads SCIENCE NOT FICTION with distorted text, promoting Cancer Prevention Action Week, 15–21 June 2026, by the World Cancer Research Fund. Website: wcrf.org/CPAW2026.
PNG, 32 KB

Email banner: 700×200

Download

Social assets

Download and share one of our main campaign assets – #ScienceNotFiction

CPAW 2026 is coming: 1×1
Dark blue graphic with text: “World Cancer Research Fund. Cancer Prevention Action Week is coming! 15–21 June 2026. Science not fiction.” Purple and blue pixel designs border the image.
JPEG, 303 KB

CPAW 2026 is coming: 1×1

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CPAW 2026 is coming: 16×9
Dark blue and purple graphic with text: Cancer Prevention Action Week is coming! 15–21 June 2026. World Cancer Research Fund. Science Not Fiction.
JPEG, 296 KB

CPAW 2026 is coming: 16×9

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CPAW 2026 is coming: 4×5
Poster for Cancer Prevention Action Week by the World Cancer Research Fund, stating Cancer Prevention Action Week is coming! 15–21 June 2026. Science Not Fiction on a purple background with graphic accents.
JPEG, 320 KB

CPAW 2026 is coming: 4×5

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CPAW 2026: 1×1
A promotional graphic for Cancer Prevention Action Week 2026 by the World Cancer Research Fund, featuring the slogan Science Not Fiction and event dates, 15–21 June 2026, with a website link: wcrf.org/CPAW2026.
JPEG, 315 KB

CPAW 2026: 1×1

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CPAW 2026: 16×9
Digital poster with the text SCIENCE NOT FICTION in large blue and white letters, promoting Cancer Prevention Action Week by the World Cancer Research Fund, held 15–21 June 2026, with a web link wcrf.org/CPAW2026.
JPEG, 307 KB

CPAW 2026: 16×9

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CPAW 2026: 4×5
A poster with the text World Cancer Research Fund. Science Not Fiction. Cancer Prevention Action Week. 15–21 June 2026. wcrf.org/CPAW2026 on a blue and purple background.
JPEG, 313 KB

CPAW 2026: 4×5

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Cancer prevention resources

Practical advice and resources to support long-term health and wellbeing

The facts about alcohol
Infographic titled “The Facts About Alcohol,” explaining what alcohol is, its link to increased cancer risk, and recommended alcohol guidelines. Features illustrations of drinks and the World Cancer Research Fund logo.

The facts about alcohol

This factsheet explains how limiting how much alcohol you drink can reduce your risk of cancer.

Download the factsheet
The facts about fibre
An infographic titled The Facts About Fibre explains fibre benefits, sources, daily requirements, and portion sizes. It features text, icons of fruit and grains, and the World Cancer Research Fund logo on a light blue background.

The facts about fibre

Our fibre factsheet explains the importance of fibre for your health and how to get more in your diet.

Download the factsheet
What is a 5 A DAY portion?
A colourful infographic titled What is a 5 A Day Portion? shows examples of fruit and vegetable portions, with images and brief descriptions for each category, including salad leaves, root veg, berries, and more.

What is a 5 A DAY portion?

Learn what counts as a 5 A Day portion and discover simple ways to add more fruit and vegetables to your meals.

Download the factsheet
What is a 5 A DAY portion for children?
An infographic titled What is a 5 a Day Portion for Children? showing examples of fruit and vegetable portions for children, with colourful illustrations and portion size explanations, created by the World Cancer Research Fund.

What is a 5 A DAY portion for children?

A guide to a child’s daily fruit and vegetable intake, with simple, age-appropriate examples to help families build healthy habits.

Download the factsheet
Budget-friendly recipes
Budget-friendly recipes cookbook

Budget-friendly recipes

This cookbook features 10 delicious, budget-friendly recipes designed to help you spend less on food while keeping you and your loved ones healthy.

Download the cookbook

CPAW 2026 themes

Download and share our themes-based campaign assets

Alcohol Recommendation: 4×5
Poster with three alcoholic drinks (cocktail, wine, beer) and text: Limit alcohol consumption. For cancer prevention, it’s best not to drink alcohol. Includes logos for World Cancer Research Fund and Cancer Prevention Action Week.
JPEG, 282 KB

Alcohol Recommendation: 4×5

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Supplements Recommendation: 4×5
Poster from the World Cancer Research Fund advising not to use supplements for cancer prevention, showing a glass of water and a bottle of tablets. Text highlights the importance of getting nutrients from diet, not supplements.
JPEG, 377 KB

Supplements Recommendation: 4×5

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Diet Recommendation: 4×5
A poster from the World Cancer Research Fund advises eating a diet rich in wholegrains, vegetables, fruit, and pulses, with illustrations of broccoli, strawberries, peas, and a bean tin. Cancer Prevention Action Week is noted.
JPEG, 457 KB

Diet Recommendation: 4×5

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Top tips to eat more fibre carousel: 4×5
A graphic from the World Cancer Research Fund with the text: Top tips to eat more fibre. Adults should aim to eat 30g of fibre a day, but most people don't reach this amount. A bowl of mixed vegetables is shown at the bottom.
Zip, 17 MB

Top tips to eat more fibre carousel: 4×5

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Get regular updates on CPAW 2026

Sign up to our monthly UK email newsletter to hear about what’s happening for CPAW 2026, our cancer prevention work, health tips, research findings and how you can get involved.

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CPAW 2026
Text graphic with a dark blue background. In large, bold letters, it says SCIENCE in light blue and NOT FICTION in white with a pink and blue glitch effect.

CPAW 2026

Cancer Prevention Action Week 2026 focuses on helping people navigate health information with confidence.

Explore CPAW 2026
Key themes
Close-up of hands using a mobile phone in low light, with the screen glowing brightly and fingers interacting with the device. The scene has a blue and purple lighting effect.

Key themes

Explore the key themes and learn how to cut through nutrition misinformation with trusted, evidence-based advice.

Cut through the noise
Health professionals
Two women walking indoors, smiling and talking. One holds a tablet and wears glasses, while the other wears a yellow shirt with a lanyard and badge—both discussing cancer prevention resources for health professionals in a sunlit corridor.

Health professionals

Support your patients in navigating health information with confidence.

Access resources

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